CHIME X GREG YUNA
CHIME X GREG YUNA
Tension
Couples are putting off their engagements to focus on bigger financial goals like a downpayment on a home, traveling and building stability.
Strategy
We’ll reward couples choosing financial progress, helping them get engaged without the thousand dollar burden.
Idea
Love Don’t Cost a Ring
We’re selling a custom $30,000 engagement ring for only $30 on TikTok LIVE to celebrate National Proposal Day (yes, the one from this commercial). Because love shouldn’t come at the cost of financial progress.
