MAMA I MADE IT WITH CHIME
MAMA I MADE IT WITH CHIME
MAMA I MADE IT is an original YouTube series by Chime that explores the “made-it” moments of pop culture icons, told through the rare and heartfelt lens of their moms. Each episode offers the reflections, reality checks, and untold moments that rarely make headlines.
Episode 5
Mama I Made It with Lilly Singh
In this episode, Lilly Singh and Mama Singh get real about money. From reusing Ziploc bags to debating $10,000 YouTube budgets, they unpack the money habits, risks, and cultural expectations that shaped Lilly’s path from one of YouTube’s earliest stars (30M followers) to multi-hyphenate storyteller about to drop her first feature film. It's a heartwarming look at sacrifice, success, and what it really means to make your parents proud.
I helped drive creative development, shaped the questions, created the game Dissect the Sketch, and supported post-production across the episode, teaser, trailer, and social cut-downs.
FULL EPISODE
Credits:
Creative Director: Chip Singh
Associate Creative Director: Caro Hernandez
Senior Copywriter: Tiffany Wen
Art Director: Vu Tran
Producer: Unique DaCosta
Production Company: Little Moving Pictures
TRAILER
SOCIAL CUT-DOWNS
Advice to Creators
Lilly’s Hype Reel
Episode 6
Mama I Made It with Toni Breidinger
In this episode, Toni Breidinger and Mama Breidinger take us behind the wheel of one of the most expensive sports on the planet—motorsports. From making $8/hour serving smoothies to becoming the only woman racing full time in NASCAR (read: $1M just to enter one season), Toni gives us a peek under the hood of what it takes to make it as a pro racer at the ripe age of 26.
I helped drive creative development, shaped the questions, and supported post-production across the episode, teaser, trailer, and social cut-downs.
FULL EPISODE
Credits:
Associate Creative Director: Caro Hernandez
Senior Copywriter: Tiffany Wen
Art Director: Vu Tran
Producer: Unique DaCosta
Production Company: Little Moving Pictures
TRAILER
SOCIAL CUT-DOWNS
Do You Have To Be Delulu?
How Well Does Mama Nada Know Toni?