KISS NAILS

For 35+ years, KISS Products have led beauty innovation and empowered self-expression. As the world’s #1 brand in artificial nails and lashes, KISS delivers salon-quality results with effortless, high-performance products.

Tension

Press-on nails are currently stuck in a vacuum on social, lacking storytelling and emotion.

Strategy

The KISS rebrand (new look, more nails, better fit) isn’t just a refresh. It’s a response: “you asked, we listened”

Idea

Enter: Press-On Conference

A press conference? You speak in front of a mic. A Press-On Conference? When your KISS press-ons look so fire, you have to speak with your hands and let your nails do all the talking. Partner with influencers across different genres (beauty & lifestyle, athletes & WAGs, ASMR, and comedy) to bring press-on conferences to life across IG and TT.

@keyonceeb Game days hit different with KISS! Be honest...do you plan your nails around your outfit or the event? 🥰💅💖 #NewMoreBetterKISS #Kissnailspartner @KISS Nails ♬ coffee date maliabeats - Malia

@booboothafoocloset Get your own Iconic, long lasting @KISS Nails press ons @CVS Pharmacy today!!💅🏽#kissnailspartner #NewMoreBetterKISS ♬ original sound - Boo Boo